Your Website Isn't Finished Until It Passes This Checklist
A practical guide for small businesses and nonprofits doing it themselves
After over a decade of building digital foundations for small businesses, nonprofits, and values-driven organizations, I've noticed that the difference between a website that works and one that just exists usually comes down to a handful of overlooked details. Not big things. Small things. The kind that costs you trust, leads, and bookings without you ever knowing why.
So I put them in a checklist. Try it here!
This is the same one we run through before every client site goes live at Moushi & Co. I'm sharing it here because if you're DIYing your digital presence (which is completely doable for a V1 by the way) you deserve the same standard.
The Platform I Recommend for DIYers
If you're building your own site and haven't chosen a platform yet, or you're thinking about switching, I still strongly recommend Squarespace. It's what we build on for nearly every client at Moushi & Co., and it's genuinely one of the most DIY-friendly platforms available without sacrificing how professional your site looks.
You can start with a free trial here: Squarespace (Code MOUSHI20 will save you some $$$)
As a Squarespace Gold Partner, I occasionally work with clients directly on their builds too — so if you get in there and realize you want a hand, that option exists.
And If You're Taking Bookings...
I use and recommend Acuity Scheduling. It integrates cleanly with Squarespace, looks polished on any device, and saves an enormous amount of admin time––and YES it is HIPPA Compliant.
Try it here: Acuity Scheduling
Final Thoughts
Your website is doing one of three things at any given moment: building trust, breaking it, or missing the chance entirely. The checklist above helps make sure it's doing the first one.
If you want to go deeper and you're ready to think about your site not just as a digital brochure but as a real tool for your business—that's the work we love. You can learn more about how we help at moushi.co.
And if you're part of the Equality Chamber community: keep building. The businesses in this network are exactly the kind that deserve a strong digital presence.
Tanya Moushi is the founder of Moushi & Co., a digital advisory and design studio helping values-driven businesses build smarter online. She's been doing this for over 11 years and still gets excited every time a site goes live.
Connect at moushi.co
