Program

Announcements: Dave Christenson, Equality Chamber Board Member

Member introductions (30 seconds, One representative per organization)

Presentation: Business Comes to the Expert by Kathleen Soldati

Based on her book of the same name, this interactive presentation focuses on how to methodically place your book of knowledge into the marketplace in order to drive business to you. After brief remarks at the outset about concepts that inform how to think about marketing, Soldati has attendees drive the conversation by identifying their top marketing challenges. She’ll lead participants in responding to those challenges, sharing their knowledge, learning from each other, and collaborating on solutions. She’ll focus attendees on understanding their audience and their community impact, and managing their marketing systems. Attendees - be prepared to talk during this session! Come away with a sense of the value of your book of knowledge, a feeling of comfort in being the celebrity/face of your firm, and a readiness to deploy marketing systems to ensure growth.